How the Quiet Phase Could Kill Your Campaign

Mike Schmidt, CFRE, Cramer & Associates, Executive V.P. & Partner For years, the ‘Quiet Phase’ has been a mainstay of most capital campaign strategies. Organizations were silent to the general public about projects and campaigns in order to secure volunteer leadership and lead gifts. This time was crucially secretive because if leadership gifts couldn’t be secured, […]

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The Power of Positive Disruption

Michelle Cramer, CFRE, President & CEO, Cramer & Associates One year ago, COVID-19 began to change the world around us. Our team saw firsthand the impact it was having on our nonprofit partners and the overwhelming disruption it caused for so many organizations. It was around this time last year when we started to receive calls and […]

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Pivoting the Nonprofit Sector One Step at a Time

The Cramer Team The nonprofit sector is known for being slow to change. But in times of disruption – whether it be from a pandemic or change in leadership – you cannot afford to navigate on autopilot. You must be swift, agile, and more purposeful in fulfilling your organization’s mission, and that’s where Cramer’s Pivot […]

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Using a Storyboard as a Powerful Marketing Tool

The Cramer Team As we roll into 2021, content still reigns as king, and storytelling should be a key strategy of your marketing and communications plan. Telling your nonprofit’s story boosts your brand, elevates your mission, and builds trust and loyalty with your constituents, who will then continue to share your story over and over […]

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Make Organizational Health a Priority in 2021

Dear friends, The year 2020 was remarkable and inspiring; a true display of community, resilience, and the power of the human spirit. It allowed us to get back to basics, work from the inside out, and test new, creative ideas. As we move into 2021, I believe that organizational health must be the #1 priority […]

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Uncover New Skillset Resources on Your Board: Part II

Mike Schmidt, CFRE, Cramer & Associates, Executive V.P. & Partner A plethora of skillset resources of your board members are uncovered when you shift from report-out board meetings to strategy development. Don’t squash the potential and just report the mundane day-to-day occurrences. Your board members will leave the meeting only feeling that they warmed the […]

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The Board Shake-Up Starts Now: Part I

Mike Schmidt, CFRE, Cramer & Associates, Executive V.P. & Partner The clock strikes the top of the hour. Adjourned. Everyone clicks ‘Leave the Meeting’ from the Zoom room. At your nonprofit board meeting, oceans of reports were blandly presented, one after the other, with absolutely no shoreline in sight for dialogue, innovation or strategic planning. […]

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