We’ve all heard about the 3 R’s for education – reading, writing and arithmetic, but does your organization practice the 3 C’s for a successful integrated Marketing and Development team? During these times of uncertainty, we have heard many seasoned fundraising and marketing professionals say that they felt promotion and outreach was inappropriate, that […] By Dawn Robinson, Senior Consultant I recently listened to a podcast about the importance of gratitude in the corporate sector, and it sparked my thinking about how gratitude is expressed in the philanthropic sector. We’ve all seen some form of this graphic about the donor cycle, but the Cramer Team has replaced “stewardship” with […] Gretchen Colón, Cramer & Associates, Senior Consultant Your Development and Marketing Teams may be on opposite sides of the building or on different floors, making it hard to communicate and work together. But, these two departments should be constantly in sync. Collaborating, integrating and solving problems together elevates your organization to a higher level […] By Dawn Robinson, Senior Consultant I keep seeing memes and things about how 2020 is only getting a one-star rating and should be a do over year. Honestly, I somewhat disagree. Yes, we have had significant loss of lives due COVID-19 and my heart goes out to all the families and employees who […] Over the past few months, it seems we are all continuously changing our playbook, especially when it comes to talking with your donors. In conversations with many nonprofit CEOs and development professionals, we have heard a great deal of concern about reaching out to your greatest supporters and ensuring that the timing, message and tone […] 1. Reinvent Your Event – Organize a virtual ideation session with your staff and event committee to create a new vision for your event. How can you leverage your networks, technology, and other resources to bring the experience to life? Don’t leave your Board members in the dark. As your organization’s biggest champions, they should […] Over the past two weeks our community, and our world, has shifted; and today more than ever the nonprofit sector must not retreat but advance their missions. Our sector has been the driving force through times of crisis, economic stress, and natural disasters and there are lessons we have learned throughout the years. First and […] Nonprofits should be gathering one of their greatest assets, the Board of Directors / Trustees, right now! Leadership should leverage the entire Board during a crisis like we are seeing today. Here are some tips to help your staff and Board members collaborate during this time and use each other’s greatest skill sets. Nonprofits should […] Times of uncertainty cause routines to change for safety and security. Nonprofits should create action steps to prepare and respond during emergencies. 1. Follow Your Crisis Communications Plan. If you do not have a plan, it is critical that your organization create one to detail your strategy for communicating with your clients, stakeholders, staff, donors, […]The 3C’s for a Successful Integrated Marketing & Development Team
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