Pivoting the Nonprofit Sector One Step at a Time

Gretchen Colon, CFRE, MBA, Senior Consultant, Cramer & Associates The nonprofit sector is known for being slow to change. But in times of disruption – whether it be from a pandemic or change in leadership – you cannot afford to navigate on autopilot. You must be swift, agile, and more purposeful in fulfilling your organization’s mission, and […]

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4 Routines to STOP in 2021

Mike Schmidt, CFRE, Cramer & Associates, Executive V.P. & Partner We’re already 1 month into 2021, and you’ve probably started to implement your strategic goals for the next 365 days. But how do you stay the course, avoid roadblocks, and keep up the motivation?   Our Cramer Team suggests challenging the status quo and dropping some […]

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Using a Storyboard as a Powerful Marketing Tool

Gretchen Colon, CFRE, MBA, Senior Consultant, Cramer & Associates As we roll into 2021, content still reigns as king, and storytelling should be a key strategy of your marketing and communications plan.   Telling your nonprofit’s story boosts your brand, elevates your mission, and builds trust and loyalty with your constituents, who will then continue […]

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Make Organizational Health a Priority in 2021

Dear friends,   The year 2020 was remarkable and inspiring; a true display of community, resilience, and the power of the human spirit. It allowed us to get back to basics, work from the inside out, and test new, creative ideas.   As we move into 2021, I believe that organizational health must be the […]

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Uncover New Skillset Resources on Your Board: Part II

Mike Schmidt, CFRE, Cramer & Associates, Executive V.P. & Partner A plethora of skillset resources of your board members are uncovered when you shift from report-out board meetings to strategy development. Don’t squash the potential and just report the mundane day-to-day occurrences. Your board members will leave the meeting only feeling that they warmed the […]

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The Board Shake-Up Starts Now: Part I

Mike Schmidt, CFRE, Cramer & Associates, Executive V.P. & Partner The clock strikes the top of the hour. Adjourned. Everyone clicks ‘Leave the Meeting’ from the Zoom room. At your nonprofit board meeting, oceans of reports were blandly presented, one after the other, with absolutely no shoreline in sight for dialogue, innovation or strategic planning. […]

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Licking County Library Pivots in a New Direction

The global pandemic has upended the philanthropic sector. While nonprofits across the country are slashing budgets and shuttering doors, others are turning to creative solutions like the Cramer & Associates’ Pivot Plan™ to reevaluate and push forward.   Nonprofits need real solutions right now, and the Pivot Plan™ is a swift strike designed to be […]

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7 Tips for a Successful Giving Tuesday Campaign

Gretchen Colon, Cramer & Associates, Senior Consultant Giving Tuesday is less than 30 DAYS away! This global day of generosity is celebrated by all types of organizations, from local churches to international charities.   It’s not too late to layout your plan. Read the Cramer Team’s ‘7 Tips for a Successful Giving Tuesday Campaign,’ and […]

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The 3C’s for a Successful Integrated Marketing & Development Team

We’ve all heard about the 3 R’s for education – reading, writing and arithmetic, but does your organization practice the 3 C’s for a successful integrated Marketing and Development team?   During these times of uncertainty, we have heard many seasoned fundraising and marketing professionals say that they felt promotion and outreach was inappropriate, that […]

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