Gretchen Colón, MBA, CFRE
Gretchen is a servant leader that has been transforming higher education and nonprofit organizations for 20 years. As VP of Advancement & Communications at Lakeside Chautauqua, she took the organization from a $4 million to a $10 million organization; transformed the culture of generosity by increasing philanthropy from $350,000 during a three-year period to $11.6 million over three years; and increased the organization’s endowment from $3.1 million to $8 million. She utilized her vast experience in marketing to transform Lakeside’s communications from one channel to nine full throttle channels, and led the way in ensuring internal communications between teams was occurring on a regular basis with huddles, management meetings and retreats.
With resiliency and entrepreneurial skills, she successfully launched a nonprofit’s #GivingTuesday program and raising almost a collective $1 million since participation; spearheaded the re-branding of an organization twice; and developed new philanthropic partnerships across a seven-state region.
Using your positive, can do attitude, she is skilled at working with nonprofit teams to break silos while listening carefully to stakeholders, potential donors and frontline staff, to formulate strategies that turn it into action. She has led countless retreats with various nonprofit sector teams to recognize their diverse strengths through CliftonStrengths in order to maximize each organization’s achievements.
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