Gretchen Colon, CFRE, MBA, Senior Consultant, Cramer & Associates As we roll into 2021, content still reigns as king, and storytelling should be a key strategy of your marketing and communications plan. Telling your nonprofit’s story boosts your brand, elevates your mission, and builds trust and loyalty with your constituents, who will then continue […] Dear friends, The year 2020 was remarkable and inspiring; a true display of community, resilience, and the power of the human spirit. It allowed us to get back to basics, work from the inside out, and test new, creative ideas. As we move into 2021, I believe that organizational health must be the […] Maneuvering through 2020 felt like an uphill battle with endless roadblocks and detours. We’ve made our way to the top, and the promise of a new year fills the air with hope, optimism and excitement. NOW is the perfect time to gather your team and focus on vision planning to drive your mission into […]Using a Storyboard as a Powerful Marketing Tool
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